Cookie Policy
Last Updated: 22/01/2026
This Cookie Policy explains how Variantal Routes Trading LLP (operating as “Milleyum”) uses cookies, pixels, and similar tracking technologies on www.milleyum.com.
1. What Are Cookies & Pixels?
- Cookies: Small text files stored on your device that remember your preferences (such as login status or cart items).
- Pixels (Web Beacons): Tiny invisible images (1×1 pixel) loaded on our site that allow third-party platforms (like Meta/Facebook) to track visits or actions (such as “Add to Cart”).
2. The Specific Cookies We Use
We categorize our tracking technologies into three distinct buckets:
A. Essential (Strictly Necessary)
These cookies are required for the website to function. Without them, purchases cannot be completed.
- Purpose: Remember items in your shopping cart as you move between pages.
- Provider: Milleyum (First-party).
- Opt-out: No. These are mandatory.
B. Performance & Analytics
These help us understand how visitors use our store so we can improve performance and fix issues.
- Tool Used: Google Analytics (GA4)
- Data Collected: Pages visited, time spent, and errors encountered.
- Privacy: Data is aggregated and anonymized. Individual personal details are not visible to us.
C. Advertising & Targeting (The “Pixel”)
These allow us to show relevant ads on social media after you leave our site.
- Tool Used: Meta (Facebook) Pixel
- How it works: When you view a product or add it to your cart, a signal is sent to Meta Platforms, Inc., enabling retargeted ads on Facebook or Instagram.
- Data Shared: Browsing behavior and device ID (not your name or email unless explicitly provided).
3. Managing Your Preferences (Opt-Out)
- Browser Settings: Block cookies via browser settings (Chrome, Safari, Firefox). Note: Blocking all cookies may break checkout functionality.
- Google Analytics: Install the Google Analytics Opt-Out Browser Add-on.
- Meta Ads: Manage preferences via Facebook Ad Settings.
4. Third-Party Disclaimer
Third parties (including advertising networks like Meta and service providers like Google) may also use cookies over which we have no control. These are typically analytics or targeting cookies.
5. Updates to This Policy
We may update this policy to reflect changes in technology or legal requirements. The latest version will always be available on this page.
6. Contact Us
For questions regarding cookies or tracking technologies, please contact our Grievance Officer:
- Name: Anand S Babu
- Email: anand@milleyum.com
- Entity: Variantal Routes Trading LLP