Privacy Policy

This Privacy Policy governs the collection, use, and sharing of personal information by Variantal Routes Trading LLP (operating under the brand name “Milleyum”). By accessing www.milleyum.com or purchasing our products, you consent to the practices described below.

1. Information We Collect

We collect specific data to fulfill orders and improve your shopping experience:

• Personal Identity: Name, phone number, email address, and shipping address.
• Transactional Data: Order history and payment ID (we do not store credit/debit card details; these are processed securely by payment gateways).
• Technical Data: IP address, browser type, device information, and time zone settings.
• Marketing Data: Communication preferences and interaction history via email and WhatsApp.

2. How We Use Your Data

We strictly use your data for the following legitimate business purposes:

• Order Fulfillment: Payment processing, order shipping, and delivery communication.
• Automated Marketing (Email & WhatsApp): Checkout consent enables:
  • Cart recovery reminders
  • Order confirmations and shipping updates
  • Promotional offers (only if opted in)
• Ad Retargeting: Displaying relevant ads on platforms like Instagram and Facebook based on site activity.
• Legal Compliance: GST invoicing and regulatory obligations.

3. Sharing of Information (Third Parties)

We do not sell your data. Information is shared only with trusted third-party service providers essential to operations:

• Logistics Partners: Shiprocket, Nimbus, Delhivery (order delivery).
• Payment Gateways: Razorpay, Cashfree (secure payment processing).
• Communication Infrastructure: WhatsApp Business Cloud API (Meta Platforms, Inc.) and email service providers for automated notifications.
• Analytics Providers: Google Analytics and Meta Pixel for traffic and ad performance insights.

4. Cookies & Tracking Technologies

• Cookies and tracking technologies (including Meta Pixel) are used to recognize users, remember preferences, and track interactions.
• Detailed information is available in our separate Cookie Policy.

5. Your Rights & Opt-Out

• Email: Unsubscribe using the link in any promotional email.
• WhatsApp: Reply “STOP” to opt out of marketing messages.
• Data Correction: Request corrections to personal data held by us.

6. Data Security

We implement SSL encryption and industry-standard safeguards to protect your data during transmission. However, no online method is 100% secure.

7. Grievance Officer

As required under Indian law, the Grievance Officer details are:

• Name: Anand S Babu
• Designation: Designated Partner
• Entity: Variantal Routes Trading LLP
• Email: anand@milleyum.com
• Address: Suraj Buildings, Club Road, Giri Nagar, Kadavanthra, Ernakulam, Kerala – 682020